Grand Hotel Principe di Piemonte

The historic and prestigious luxury Grand Hotel Principe di Piemonte, overlooking the promenade of Viareggio, was built in the early 1920s and has recently undergone redevelopment by internationally renowned architects.

The Grand Hotel Principe di Piemonte emits a soul reminiscent of the Belle Époque, where intellectuals and celebrities used to gather in the roaring 20s. It’s now embellished with modern nuances after a careful and extensive renovation.

The hotel, located in Viareggio, in the Tuscan Riviera, is the gateway to Portofino & Cinque Terre and a short drive to glamorous Forte dei Marmi, offering a range of activities from high-end shopping to exclusive beach clubs and restaurants.

There’s a vast selection gastronomic experiences on property, from the award-winning breakfast to the 2 Michelin starred Il Piccolo Principe, the more casual-chic La Terrazza Bistrot, located in the property’s rooftop that features a panoramic infinity pool, where guests can also enjoy haute mixology cocktails with extensive views.

The Spa offers a vast range of treatments and massages, as well as a Finnish sauna, a Turkish bath, a salidarium, sensory showers and a gym.

Exclusive accommodations, including a Stefano Ricci designed Presidential suite, and various spacious sea view options, wrap up a complete experience for a diserning clientele looking for luxury heritage with a fresh, contemporary touch.